Marketing has lost its way over the last 20 years. Mats Georgson, and Jack Ferguson discuss how in the upcoming episode of The Push podcast. If you want to hear about: - The category fallacy - How marketing became too FMCG centric - How comms and advertising continue to be asked to do things they can’t do - The issue with trying to grow by gaining market share Then make sure you tune in. Episode out next Tuesday AM (Australian Time).
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