The Now-Abandoned South Dakota Town Of Ardmore Was A Failed Pursuit, But You Can Still Visit

“Love Me Do” wasn’t inevitable. It became a single because Kim Bennett at Ardmore & Beechwood wanted the publishing. That business decision set off a chain reaction. If Bennett hadn’t pushed for it, George Martin may never have signed The Beatles. In this clip, Mark Lewisohn explains how one determined publisher helped turn an opinion into action and how that decision shaped the group’s future. Lewisohn also reflects on interviewing George Martin not long before his death. Had that conversation