This Skol Lager advert showed a group of dusty workers in a remote, sun-baked location waiting eagerly for a delivery truck. They believed it was bringing them Skol Lager, but when it finally arrived, the driver handed over a crate of prunes instead. The scene ended in silence, relying on dry humour rather than dialogue. The advert was part of a long-running campaign that used understated comedy to promote Skol as a light, refreshing lager. It stood out from other beer adverts of the time, which
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