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How Sprite Became a Soda Superstar
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YouTubeTasting Through Time
While Sprite became an American icon in 1961, it was first developed in West Germany two years earlier as 'Fanta Klare Zitrone' (Clear Lemon Fanta). The brand's identity evolved dramatically, but its greatest strategic victory came in 1978 when it finally overtook the market leader 7 Up to become the top-selling lemon-lime soda in the United States. This success was cemented in the 1990s with the landmark 'Obey Your Thirst' campaign, which forged a deep, lasting connection with hip-hop culture a
0:06
While Sprite became an American icon in 1961, it was first developed in West Germany two years earlier as 'Fanta Klare Zitrone' (Clear Lemon Fanta). The brand's identity evolved dramatically, but its greatest strategic victory came in 1978 when it finally overtook the market leader 7 Up to become the top-selling lemon-lime soda in the United States. This success was cemented in the 1990s with the landmark 'Obey Your Thirst' campaign, which forged a deep, lasting connection with hip-hop culture a
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