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Why Run-DMC Only Wore Adidas

YouTubeRock & Roll Hall of Fame

Why Run-DMC Only Wore Adidas

Darryl McDaniels of 2009 Rock & Roll Hall of Fame Inductees Run-DMC tells the story of the one time he walked out of a Foot Locker in the wrong shoes — and how New York City responded within minutes. Run-DMC's "My Adidas" in 1986 led to one of the first artist-brand deals in hip-hop history. This is the story behind why that loyalty never ...

810.9K views1 month ago

Run DMC & Adidas: The $1.6 Million Deal That Changed Hip Hop Forever

Run DMC & Adidas: The $1.6 Million Deal That Changed Hip Hop Forever

Unleashing the Power of Urban Culture: The Adidas & Run DMC Connection!

Unleashing the Power of Urban Culture: The Adidas & Run DMC Connection!

Top videos

Run DMC My Adidas live 1986 @rundmc @adidas #rundmc #myadidas #adidas #ilovethe80s #sneakerhead

Run DMC My Adidas live 1986 @rundmc @adidas #rundmc #myadidas #adidas #ilovethe80s #sneakerhead

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Run DMC Biography

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How Run DMC & a Rookie Changed Adidas Forever

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