In the 1970s, Marty Robbins became an unofficial spokesman for El Paso, thanks to his timeless ballad “El Paso.” The city embraced him as one of its own, using his name and song to boost tourism and civic pride. Robbins often returned for performances and promotional appearances, linking his cowboy image to the city’s Old West mystique. His storytelling helped put El Paso on the cultural map, turning a border town into a romantic symbol of the Southwest. Follow @lonestarbeer another Texas legend