The S4 Capital boss says President Trump’s tariffs have “increased all levels of uncertainty” among clients as trade bodies ...

TikTok has just been handed another stay of execution. In a social post that read more like a geopolitical statement than a ...

Forget glossy campaign reels. The damage to Brand USA is showing up in the data – and on the faces of would-be visitors ...

Writer, producer and director Paul Burke looks to get to the bottom of the ad industry’s worsening gender pay gap and ...

“The White Lotus has become more than just a TV show – it’s a cultural moment that offers brands a unique opportunity to tap ...

Natural Light is the latest brand to dig into the pop culture archives, tapping 90s sitcom icon Richard Karn to connect with ...

AI has changed everything. Though the ad industry has often been breathlessly excited, there’ve been gripes along the way, ...

The pace of ChatGPT’s development feels unstoppable but strategy and creative experts think its reputational damage could ...

The shoot is no longer the starting line, through collaborating with freelancers and eventually hiring our own in-house ...

Forget hype drops. The US Navy is about to make you earn your kicks – and we mean really earn them.

The work stems from a script written by Don’t Panic creatives Jake Moss and multi-Bafta-winning writer Ada Rose.

It’s FCB Canada’s first major creative as SickKids’ new agency-of-record.