Wait! Let's zoom out. You're looking at one small piece of the internet. Semrush lets you understand the whole market. From competitors and traffic trends to SEO and AI visibility, Semrush helps you ...
Luke has over ten years of experience in digital marketing, writing about SEO, AI search, and how to get the most out of Semrush. He spent years building Semrush‘s Knowledge Base, working directly ...
Cecilia is a senior editor and strategist with more than 12 years of experience shaping editorial strategies, refining brand messaging, and leading high-impact teams. She began her career in print and ...
Zach Paruch is a data-driven SEO strategist with 10+ years of experience driving organic growth through smart, scalable search strategies. His expertise includes on-page and technical SEO, AI search ...
Zach Paruch is a data-driven SEO strategist with 10+ years of experience driving organic growth through smart, scalable search strategies. His expertise includes on-page and technical SEO, AI search ...
Cecilia is a senior editor and strategist with more than 12 years of experience shaping editorial strategies, refining brand messaging, and leading high-impact teams. She began her career in print and ...
A note on the ownership metric: We used brand mentions in the answer text to define ownership rather than source citations. Kevin's earlier Growth Memo research showed that people pay attention to ...
Luke has over ten years of experience in digital marketing, writing about SEO, AI search, and how to get the most out of Semrush. He spent years building Semrush‘s Knowledge Base, working directly ...
Cecilia is a senior editor and strategist with more than 12 years of experience shaping editorial strategies, refining brand messaging, and leading high-impact teams. She began her career in print and ...
The flagship study, scaled from an initial 2,500 prompts to 126 million U.S. AI search prompts, reveals how brands are mentioned, cited, and represented across AI-powered discovery environments — and ...
Cecilia is a senior editor and strategist with more than 12 years of experience shaping editorial strategies, refining brand messaging, and leading high-impact teams. She began her career in print and ...
In partnership with Kevin Indig, we analyzed 3,981 domain appearances across ChatGPT, Gemini, Google AI Overviews, and Google AI Mode. The study reveals how AI engines treat citations and brand ...
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