UK and US-based insight consultancy Basis Global has hired Noelle Weaver, previously MD at Foresight Factory, as Head of ...

In the US, CX software and solutions specialist Zendesk has acquired analytics platform HyperArc, a provider of real-time ...

Irish insight and business advisory practice Opinions Group has launched a new division called deciZr, dedicated to building ...

YouTube has dropped its subscription to UK video consumption measurement and ad currency provider Barb, according to reports.

In San Francisco, data science company AlikeAudience has launched a data collaboration tool called AURAR, promising marketers ...

In Irvine, California, PriceSpider has changed its name to Wayvia, and launched Wayvia MCP (Model Context Protocol), an AI ...

In the US, media group Warner Bros Discovery (WBD) has signed a deal with measurement firm VideoAmp, expanding their existing ...

In Toronto, ad and marketing tech company StackAdapt has launched its first app native to the Snowflake Marketplace, ...

Criteo has appointed Wilfried Schobeiri as SVP, Head of Product, Performance Media; and Sandeep Hejmadi as Senior Product Director, Data Marketplace. Criteo's 'Commerce Media Platform' uses consumer ...

In New York, Glassbox, which provides digital experience analytics for web and mobile applications, has appointed Ido Ophir in the new role of Chief Customer Officer. Glassbox's AI-driven platform ...

In Paris, data science and AI solutions firm Ekimetrics has announced the hiring of former Meta and Kantar leader Angie ...

Data firm LiveRamp must defend itself against a class action alleging violation of state and federal privacy laws, a ...