How publishers are building revenue through events and format diversification is the focus of this INMA Advertising Initiative Webinar featuring Frederic Kachar, CEO of Editora Globo in Brazil  and ...

Right now, media companies seeing the strongest performance gains are those actively evolving their advertising strategies.

In a city where tradition and technology collide, INMA’s Mumbai Media Study Tour this week painted a vivid picture of India’s ...

The highly competitive mobile-first South African digital news scene relies on more than intuition for success; it requires data-based decisions and the strategic ...

Distill the lessons learned over the past year in promoting quality content, mobilising audiences to subscribe, and engaging new generations to read, watch, and listen to. We share the stories of ...

The controversy around clickbait forces the media industry to ask whether there should be other ways to think about metrics ...

Research shows workflow automation, video, and image optimisation top the list of AI uses at news companies. But what about ...

WhatsApp’s vast global user base — more than 2 billion users — provides an opportunity for publishers to reach audiences in ...

Ringier Axel Springer Polska created an AI-powered travel planner for the German National Tourist Board that enabled users to ...

Across a five-week political campaign that lasted until the beginning of May this year, articles produced by the newsrooms ...

Research by the Reuters Institute for the Study of Journalism at Oxford University illustrates many ways AI can help news ...

Samantha Ragland, vice president of journalism strategy for the American Press Institute, shares her thoughts on the ...