News

Campaign India3h
How Asics India is turning footprints into funnel metrics
From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s ...
Campaign India5h
Personalisation gives 40% higher conversion to brands: Study
India sees 163% revenue growth from contextual marketing campaigns in 2024, according to WebEngage trends report.
Campaign India7h
Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins
Spikes Asia 2025 concluded tonight in Singapore with Ogilvy named Network of the Year, Colenso BBDO Auckland and ...
Campaign India5h
M&A deals continued to decline in 2024: COMVergence
Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.
Campaign India9d
Clicks, consent, and conscience: Marketing to the young consumers online
With livestream restrictions and content filters rising, marketers are rethinking their strategies about connecting with the ...
Campaign India11d
Prady Kumaar
Articles written by Prady Kumaar ...
Campaign India11d
Moves and wins roundup: Week of 14 April
Our weekly roundup of the latest appointments and account wins news from On Purpose, Motivator, 22feet Tribal WW, Bodhitree ...
Campaign India9d
Omnicom reports global revenue of $3.7 billion in Q1 2025, APAC on a growth trajectory
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Havas reports 2.1% increase in organic growth for Q1 2025
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Brands are not choosing agencies as digital-transformation partners: report
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Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition
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