Younger listeners show a very different profile: among 15–24s, radio accounts for 46.4% of listening time, with streaming close behind at 32.6%. YouTube Music continues to play a proportionally larger ...

Available on all good podcast platforms, The Irish Marketing Podcast is brought to you by IMJ/Adworld and Tinpot Productions and his hosted by Daryl Moorhouse.

Blanchardstown Centre and JCDecaux have announced a new advertising partnership that will significantly expand JCDecaux’s digital footprint in one of Ireland’s busiest retail destinations.

Smyths Toys Superstores has launched its 2026 Christmas campaign, extending the retailer’s push deeper into Europe as it targets expansion in France, Germany and the Netherlands.

Mediahuis has rebranded its podcasting and immersive storytelling business under the Audiohuis brand.

DUBLIN — The Public House has developed a comprehensive brand identity for Bolands Mills as the historic Dublin landmark undergoes transformation into a mixed-use cultural and commercial destination.

Javelin has picked up the media buying and planning acount for Chemist Warehouse as the Australian pharmacy chain pursues expansion plans in Ireland.

New research from the Advertising Standards Authority (ASA) shows that more than half of Irish consumers now check social media influencers’ posts before making shopping decisions, with nearly ...

Aedamar Howlett has been appointed chair of the MII’s AIM Awards jury, taking over from Colin Gordon who has held the position since 2021. As chair, Howlett will sit on all 24 juries and personally ...

Social environments push those emotions even higher. In bars, 45% of people say they feel relaxed, a further 25% feel excited and 22% feel happy. It is a mood mix that rewards creative that connects ...

Called “Reframing Sponsorship: A Strategic Brand Asset” it will be led by brand and marketing expert Damian Devaney and it will demonstrate the effectiveness of sponsorship when it comes to brand ...

Bonfire has launched its first campaign for the Irish Pharmacy Union to increase awareness of community pharmacists as experts in medicine. Bonfire has created a new branding platform to promote local ...