Samsung is developing a pilot program with select advertising partners to run “personal ads” on the doors of their smart ...

Marketing measurement is often messed up for reasons that have been written about ad nauseum: an overreliance on imperfect models and vanity metrics, a lack of true experimentation and unrealistic ...

Allie Lichtenberg will be speaking at AdExchanger’s Programmatic IO: Innovate event, taking place in Las Vegas from May 19-21 ...

Why did Walmart buy Vizio? What happens when a CTV campaign turns on the S&P500+? Is Google losing its search engine edge?

According to Google, DV360 now reaches 98% of CTV households in the US and represents 5 billion hours of ad-supported watch ...

Google also announced that it will incorporate its existing commerce media suite, which was previously available through ...

While some Privacy Sandbox testers lamented their seemingly wasted effort, they remain committed to post-cookie targeting and ...

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AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Despite a 3% uptick in Q1 revenue, Criteo’s stock fell by roughly 15% on Friday after news of a pullback by a major retail ...

Atlas Technology Group’s Brian Andersen shares insights on investment trends in the ad tech market and how AI is changing the M&A landscape.

Atlas Technology Group's Brian Andersen shares insights on investment trends in the ad tech market and how AI is changing the ...