We stand at the brink of a new era in marketing – one that transcends the evolutionary changes we’ve grown accustomed to.

Victoria Loesch has joined COMvergence as Regional Research Director for the Middle East & Africa, a role based in the UAE.

Marketers and media planners need to understand that Baby Boomers' habits are evolving to CTV such as Netflix and Amazon ...

Dubai Lynx has also opened submissions for its 2025 Awards, sharing specific details on the refresh to its Awards and the ...

Campaign Middle East's MENA Power List 2024 features Omnicom Media Group - MENA's Chief Operating Officer Wissam Najjar.

RAKTDA has appointed Impact BBDO, Burson and SEO Sherpa to boost its visibility to attract international visitors to the ...

In today’s rapidly evolving industry, collaboration is not a choice; it’s a business imperative. Success relies on the ...

Dabur Herb’l launches ‘Sapce Calling’ campaign in KSA. Toothpaste brand Dabur Herb’l has relaunched its ‘Space Calling’ ...

At my home in MENA, we expect strong and steady regional economic growth through 2025. We continue to navigate our own set of ...

Conceptualised by BigTime Creative Shop and brought to life by LA-based director duo Tania Verduzco and Adrián Pérez, also known as Los Pérez, and production house Truffle Films, the trailer features ...

Our youth, or Gen Z as we call them today, are the next generation’s moms, dads, marketers, clients, and even advertisers.

The brand plans to roll this new franchise out across the other platforms within the evolving suite of advertising products at Khaleej Times.