I have a personal, committed, serious, and loving relationship with perfume. It started before I could even spell perfume. I ...

An honest review of Phlur's Golden Rule, a captivating, warm reimagining of a floral fragrance with hints of citrus and ...

If you want to up your style game this year, your scope shouldn’t just be focused on new clothes but also the best perfume ...

The Perfume Pod Ice Atomiser costs just £7.99 - and it's then filled with your choice of fragrance at a Superdrug store for ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Whether or not drugging-via-hydroxyzine is technically possible, this claim is still false, simply an evolution of the same urban legend that's been circulating nearly as long as the internet has been ...

Former president George W. Bush took the internet by storm during the 2025 Inauguration of President Donald Trump, where the ...

Known for its playful, sensual scents, Phlur has earned a reputation for creating modern, expressive, and utterly ...

Olivia Rodrigo was announced as the new face of Lancôme back in November—and fans can now get the answer to a fundamental ...

We're in for a good-smelling year as the experts predict the standout notes and scent profiles we'll all be spritzing ...

"I strongly believe that whenever you do something, you should put yourself in someone else's shoes," former flight attendant ...

2025 is set to be a big year for the perfume industry, and one of its main trends is forecast to be the reinvention of ...