If you want to up your style game this year, your scope shouldn’t just be focused on new clothes but also the best perfume ...

Olivia Rodrigo was announced as the new face of Lancôme back in November—and fans can now get the answer to a fundamental ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Former president George W. Bush took the internet by storm during the 2025 Inauguration of President Donald Trump, where the ...

An honest review of Phlur's Golden Rule, a captivating, warm reimagining of a floral fragrance with hints of citrus and ...

The Perfume Pod Ice Atomiser costs just £7.99 - and it's then filled with your choice of fragrance at a Superdrug store for ...

I have a personal, committed, serious, and loving relationship with perfume. It started before I could even spell perfume. I ...

Known for its playful, sensual scents, Phlur has earned a reputation for creating modern, expressive, and utterly ...

Whether or not drugging-via-hydroxyzine is technically possible, this claim is still false, simply an evolution of the same urban legend that's been circulating nearly as long as the internet has been ...

Chanel head perfumer Olivier Polge sheds light on how the house ensures the continuity of its celebrated fragrances. Since ...

Made from essential oils, the intoxicating scent boasts floral and tropical notes that are gentle and fragrant without being overpowering. Even people who don’t prefer floral perfumes have made it ...

No list of the best perfumes would be complete without a gourmand fragrance or two making the cut. You see, despite scent ...