One word of caution: Lisbon's Tram 28 and the Santa Justa ... especially the Santa Justa Elevator and Tram 28. Tickets can be purchased on board. A single ticket purchased on board for a ...
The key is to leverage residents and visitors already in the city and then extend this creative way to market Lisbon. Lisbon has come up with a smart marketing campaign to market the city, using ...
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