President Donald Trump wasted no time taunting the British luxury car maker Jaguar after the company announced its CEO would be stepping down following a controversial rebranding last year seen as “woke.”“Who wants to buy a Jaguar after looking at that disgraceful ad?” the president wrote on his social media platform on Monday, Aug. 4.

In the last decade, company after company has tried to outdo one another by signaling their allegiance to the "woke" agenda. Now, however, the tide has begun to turn against the worldwide woke blitz,

To Di For’ podcast host Kinsey Schofield says Jaguar’s “go woke go broke” rebrand caused Jaguar CEO Adrian Mardell to step down.