The apparel chain plans to use AI images digitally created from real people to showcase its clothes in an upcoming ad ...

The best H&M clothing to shop now, including classic capsule wardrobe must-haves and on-trend pieces for effortless ...

Alex Nicoll once worked in software sales at Fortune 500 companies. Now, he's a fashion influencer helping men find their ...

Hennes & Mauritz AB said that stockpiles of unsold clothing, which hit profit in the first quarter, would be under control by ...

Sequin dresses for spring and summer 2025. Shop our favourite sequin party dresses from the likes of Rixo ASOS, River Island ...

With H&M all set to use digital clones of models on its website, will this new technology benefit or impact the models?

Butter yellow dresses are trending for 2025. From yellow maxi dresses to wedding guest dresses, we've rounded up the best ...

Next time you spot an H&M ad, take a closer look to see if it features an AI-generated model. The clothing giant has revealed that it will start using AI to generate digital replicas of 30 of its ...

That cute top that looks so good in the H&M ad is a real piece of clothing. The model showing it off might not be. Fashion giant H&M is embracing AI’s ability to create digital “clones” and ...

Doja Cat channelled Grace Jones in a plunging black dress that she went braless in to flash major sideboob. The post comes ...

H&M on Thursday posted weaker than expected first-quarter sales in a slow start to the year for the world’s second-largest ...