Google’s new AI disclosure feature can impact customer trust and help to maintain credibility in search and advertising.

Google is set to introduce a new technology that can identify whether an image was captured with a camera, edited using software like Photoshop, or created using generative AI models. This feature, integrated into Google Search results,

Google is introducing a new label in image search results to help you distinguish between AI-generated content and real ones, aiming to improve transparency and user trust. This is being done with the integration of C2PA metadata.

The judge who will decide whether Google holds a monopoly over technology that matches buyers and sellers of online advertising must choose whether to believe what Google executives wrote or what they’ve said on the witness stand.

Antitrust officials had imposed the fine over how the search giant might have restricted the way that some websites displayed ads sold by its rivals.

In an effort to quell monopoly concerns in the EU, Google reportedly offered to sell its AdX advertising marketplace. Sources told Reuters that European publishers rejected Google's offer, arguing that the company would have to divest more in order to dismantle the conflicts of interest in its online advertising operations.