Case in point? Today's announcement from Disney. The company finally plans to fully integrate Hulu into the Disney+ app, which sounds like the natural next step after it acquired full ownership of Hulu earlier this year. However, Disney plans to go about this great bundling in the most confusing way imaginable.

Currently, both Disney+ and Hulu are available as standalone subscriptions. Disney+ starts at $7.99 per month with ads, while the ad-free version costs $13.99 per month. Hulu’s ad-supported plan also begins at $7.99 per month, with its ad-free tier priced at $17.99 per month.