Comedian Craig Robinson, known for playing Darryl Philbin in “The Office,” shocked fans when he announced plans to close the curtain on his comedy career and focus on his “true calling.”

The reports of Craig Robinson’s retirement from comedy appear to have been greatly exaggerated. Turns out “The Office” star’s so-called “retirement” is believed to be part of a new brand marketing campaign expected to be unleashed in the coming days - and perhaps for a division of AT&T.

Comedian and actor Craig Robinson made a surprising announcement on social media this past week, stating that he’s “officially quitting comedy.” In the post, Robinson stated that he was now focusing on “something bigger.” (In a follow-up post, he then solicited followers for advice for “small business owners.” Your guess is as good as ours.)

The (former?) comedian is joined by Ellie Kemper, Angela Kinsey, Creed Bratton and Oscar Nuñez to pitch his innovative small business idea.

Robinson is only pretending to be a small business owner in what will be a series of AT&T commercials that will reunite him with his Office-mates.

Barack and Michelle Obama, joined by Michelle’s brother Craig Robinson, addressed divorce rumors for the first time with humour and sincerity, reaffirming their strong relationship.