The USWNT are back in action and the NWSL playoffs are near. Our writers debate the biggest topics in the latest Rondo.

As more teams spring up, particularly as interest in women's sports surges, there are fewer viable mascot names to go around.

Boston’s NWSL team, BOS Nation, unveiled its new name and branding and then a day later it was apologizing for those ads and scrubbing them from the internet.

The National Women’s Soccer League expansion team in Boston has apologized for a “Too Many Balls” marketing campaign that ...

Bos Nation FC, the NWSL expansion club slated to launch in 2026, has pulled its 'Too Many Balls' ad campaign amid uproar over ...

The NWSL witnessed one of the great rebrand failures this week - but over in MLS, there is a long history of relaunches gone ...

This is The Athletic’s daily sports newsletter. Sign up here to receive The Pulse directly in your inbox. Good morning! I ...

There were many bad things about this week's rollout of Boston's new professional women's soccer team. Perhaps worst of all? It suggested that the team’s all-female ownership group doesn't trust ...

Prior to the NWSL's Boston expansion team's 2026 kick-off, the franchise released its official name and branding to widespread criticism.

BOS Nation FC revealed its team name and colors on Tuesday with a marketing campaign that featured the slogan “Too Many Balls ...

The National Women's Soccer League announced the name of its new Boston team. Here's what it is and what to know ...