Apple’s longest immersive video yet sets a new bar for the format.

Metallica is pushing a new level of immersion for their live show experience, releasing a concert experience through Apple Vision Pro this week that gets fans about as close to the band as possible, including standing on stage while the band performs.

Apple brings Metallica’s M72 World Tour to your living room with an immersive concert experience on the Vision Pro.

From March 14, Apple is offering a new Vision Pro experience at Apple Stores. You don’t have to pay to try it out, just book online.

If The Weeknd wasn’t enough to convince you to pick up Apple’s $3,499 headset (or at least stop by an Apple Store to try one out), now the company will offer a 25-minute virtual trip to the Mexico City finale of Metallica’s M72 World Tour,

Apple plans to release a new Apple Immersive Video featuring Metallica, with Apple retail stores offering a preview

One of the world's most popular rock bands partnered with Apple to create an immersive film that gives you a front-row concert seat. And you don't have to own a Vision Pro headset to see it.

At SXSW in Austin, Ulrich spoke with podcast host Zane Lowe about the movie made for a VR headset known for its comically high price point.

Metallica founding member and drummer Lars Ulrich announced plans to launch a concert film on Apple’s Vision Pro mixed reality headset. Speaking at the SXSW conference in Austin, Texas on Tuesday, the musician revealed the 26-minute VR movie was shot in Mexico City in September,

M72 World Tour at Mexico City’s Estadio GNP Seguros. “With Metallica on Apple Vision Pro, you feel like you’re right there: front row, backstage, and even on stage with one of the biggest bands of all time,