Amazon increased the pace of its Prime Day sales from Day 1 to Day 2 with even more aggressive discounts on some of the year’s hottest technology. Yesterday’s emphasis was on the Samsung Galaxy S25 Ultra, but today’s is a surprise that’s even greater: the Galaxy S25+ is at a record-low price.

The longest Prime Day ever is officially underway (through July 11) and as per usual, Amazon has discounted its own devices to some extreme lows. While we haven't been super impressed by the Echo deals, things like Kindles, Fire tablets, and Fire TVs are seeing their best prices ever by a long shot.

With these Wirecutter-approved picks under $100, you don’t have to spend a lot to get a good deal this Amazon Prime Day.