Tire Market Share The global tire market size to reach USD 270.66 Billion by 2033, exhibiting a growth rate (CAGR) of 4.70% during 2025-203 ...

The Road Chose Me Join me as I travel the world overland. In 2009 I quit my job and set out on the adventure of a lifetime.

Yokohama Tire is launching five new videos to help consumers learn more about tire safety and maintenance. The short videos ...

Jacob Peled of Pelmar Engineering says advances and lessons learned could help pyrolysis systems capture more than 40 percent ...

Yokohama Tire has launched a new drive tire that it says improves fuel efficiency for long-haul fleets. Yokohama’s new ...

Not all compact SUVs are built for adventure. We expose the "posers" – stylish crossovers that look rugged but lack true ...

It's no secret that Walmart supplies just about every modern need, including automotive care. These brands all sell tires in ...

Terrain deserves your attention. The Yokohama Geolandar A/T4 is the latest addition to the company’s all-terrain lineup. The new tire is said to have pleasant on-road manners, durability in the dirt, ...

Yokohama's popular Geolandar CV all-season SUV tire earns the fifth-place spot on the list of longest tread wear, thanks to their estimated 70,000-mile tread wear lifespan in the Consumer Reports ...

There are significant performance differences among tire brands and models, particularly in grip and tread life, based on Consumer Reports’ extensive tire testing. “The best tires shine for ...

Yokohama Rubber Co. revealed that sales began in October for the Advan Winter V907, which the manufacturer said is a new ultra-high performance winter tire for the Mercedes-AMG E-Class luxury sedan.

The consumer tire strategy in Yokohama Rubber’s three-year (2024–2026) medium-term management plan, Yokohama Transformation 2026 (YX2026), aims to maximize the sales ratios of high-value-added tires ...