The Yokohama Rubber Co., Ltd., announced that it has once again been recognized for leadership in corporate sustainability by ...

Yokohama Tire sponsors the Every Man Challenge at King of the Hammers, showcasing GEOLANDAR tires in extreme off-road racing.

Forester has officially gained two new trim packages. The rugged Wilderness trim package is back, seen previously on the last ...

Our buying guide will help you find the best all-terrain tires from the top brands for off-roading, highway driving, and all ...

The Goodyear Tire & Rubber Company completed the previously announced divestiture of its off-the-road tire business to Yokohama, effective Feb. 3, 2025, in an all-cash transaction valued at ...

Sullivan Tire Yokohama partnership grows as Paul Sullivan visits the Salem, Va., plant to thank workers for their dedication.

Subaru Canada, Inc., (SCI), announced today its next generation of its most capable and rugged Forester: the new 2026 Subaru Forester Wilderness. The newest addition to the Subaru Wilderness family ...

The Wilderness line of models was, historically speaking, both the smartest and most obvious business decision Subaru ever made. Take a company already associated with doing outdoorsy things and give ...

Yokohama Rubber, in partnership with Metrika, is developing an A.I.-based technology algorithm to improve tire pressure ...

Nissan is showing off its engineering capabilities at the Canadian International Auto Show (CIAS) in Toronto with two extreme interpretations of its mid-size pickup truck, the Frontier. The theme for ...

Yokohama will pay a total of $905 million for the Akron-based tire giant's OTR business ... finally closed the deal on PPG's silicas products business. After a strategic review of its silicas products ...