thousands of TikTok users are signing up with the Chinese platform Xiaohongshu (known in English as Little Red Book or RedNote; hereafter “Red”). Some TikTok influencers are also moving their ...

InfluChina, a leading influencer marketing agency specializing in connecting foreign brands with Chinese influencers, announces a significant ...

With thousands of Americans migrating to the Chinese app, one user made a connection with a struggling Chinese believer.

Written by Mia Aponte. Graphic by Anna Porter. This past month, TikTok faced a significant challenge in the United States due to national security concerns over its ownership. The U.S. government ...

RedNote or Xiaohongshu is rapidly becoming the indispensable platform for travel inspiration and authentic user-generated ...

The luxury market may have cooled in China, but contemporary players are gaining ground with clever strategies aimed at ...

Live commerce is not a new concept—it has long existed as dedicated TV shopping channels. However, the trend as we know it ...

Meta is offering deals to creators to promote Instagram on other short-form video apps, including TikTok, Snapchat and YouTube. TakeAway Points: Meta is providing creators with agreements to advertise ...

RedNote, known as Xiaohongshu in China, was the top free app on ... the value of these digital influencers becomes ever clearer, Wallach said. "Creators are the ones who make these platforms. Without ...

The Foundation of Influencer Marketing in China China's unique ecosystem of social media platforms like WeChat, Xiaohongshu, Douyin, and Weibo has fueled the rise of influencer marketing.

Many users flocked to another Chinese-owned app, RedNote, when it looked like TikTok would be banned. Americans and Chinese citizens have been getting to know each other.

She noted that many people first learned about Xiaohongshu because influencers checked it out ahead of the ban and then came back to TikTok to make videos about it. While Xiaohongshu has always ...