It was only inevitable that Meta would roll out ads in WhatsApp, an app that now has more than 3 billion monthly active users ...

It’s official, ads are coming to WhatsApp. However, depending on how you use the popular messaging app, you may never see one. Hot on the heels of the welcome addition of a proper WhatsApp iPad App, ...

Meta rolls out WhatsApp ads and Channel subscriptions as part of a strategy to make money from the app.

Your phone number will reportedly never be shared or sold to advertisers. Meta said your personal messages will not be used ...

It ends WhatsApp’s decade-plus run of offering an ad-free messaging and calling experience. Meta, which acquired WhatsApp in ...

Everyone talks about how hard it is to leave iMessage. But with WhatsApp, it's not even about the app — it's about your people.

More than a decade after it acquired WhatsApp, Meta will begin showing ads within the app.

The cofounders of WhatsApp resisted ads in the app for years, including after the company was acquired by Meta for $22 ...

The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

WhatsApp said Monday that users will start seeing ads in some parts of the app, as owner Meta Platforms moves to cultivate a new revenue stream by tapping the billions of people that use the messaging ...