The embattled app TikTok, in the face of a looming survival deadline, has launched an old-school campaign to sway Washington, ...

As TikTok works to shore up support to keep its ownership structure the same, the Trump administration is eyeing a deal with ...

Under an executive order signed by Trump on his first day in office, TikTok has until April 5 to divest of its Chinese ...

Migrants trek in camouflage through dry desert terrain. Dune buggies roar up to the United States-Mexico border barrier.

Nearly $12 billion of the app’s ad revenue comes from the U.S. and would likely trickle down to Google and Meta if a ban goes ...

TikTok, the ByteDance-owned video sharing platform, is increasingly seen as able to drive full-funnel outcomes – from ...

The US remains TikTok’s largest ad market, but its revenue share there is projected to decline to 34% by 2026.

Social media platform TikTok has expanded its family features aimed to enhance teen safety, promote digital well-being, and ...

Advertising revenues on TikTok are projected to reach $32.4 billion this year, WARC says, as the social video site continues ...

TikTok is projected to achieve $32.4 billion in global ad revenue this year despite looming US ban concerns that put nearly $12 billion in advertising spend at risk.

To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. TikTok ad revenue could hit $32.4 billion in 2025, a 24.5% year-over-year growth, if the U.S. does not ...