The embattled app TikTok, in the face of a looming survival deadline, has launched an old-school campaign to sway Washington, ...

Under an executive order signed by Trump on his first day in office, TikTok has until April 5 to divest of its Chinese ...

Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the journal Marketing Science ...

The US remains TikTok’s largest ad market, but its revenue share there is projected to decline to 34% by 2026.

Social media platform TikTok has expanded its family features aimed to enhance teen safety, promote digital well-being, and ...

TikTok, the ByteDance-owned video sharing platform, is increasingly seen as able to drive full-funnel outcomes – from ...

Nearly $12 billion of the app’s ad revenue comes from the U.S. and would likely trickle down to Google and Meta if a ban goes ...

TikTok is projected to achieve $32.4 billion in global ad revenue this year despite looming US ban concerns that put nearly $12 billion in advertising spend at risk.

Advertising revenues on TikTok are projected to reach $32.4 billion this year, WARC says, as the social video site continues ...

It’s hard to walk down the street lately without tripping over someone who has expressed interest in buying TikTok. I’m ...

To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. TikTok ad revenue could hit $32.4 billion in 2025, a 24.5% year-over-year growth, if the U.S. does not ...