YouTube is running ads on TikTok targeting the app’s content creators, an effort to lure these valuable users to the ...

SAN FRANCISCO — TikTok is returning to Apple’s and Google’s app stores, weeks after President Donald Trump delayed ...

Amina Muaddi has tapped Nara Smith to star in a new campaign teasing her summer 2025 collection. In a video posted to ...

Social media and digital advertising dynamics are once again at a critical juncture. On January 19th, TikTok resumed service in the United States after a ...

TikTok Shop is testing a feature that lets users subscribe to products to receive repeat shipments in exchange for a discount ...

Companies that didn’t start in retail are now competing for shoppers’ attention and spend as they become retailers themselves ...

Snap's CEO said advertisers and creators are focused on contingency planning given the uncertainty around TikTok, a trend ...

This was particularly clear in the rise of ‘TikTok up, not TV down’ thinking, which makes complete sense given the current media landscape. So much of what we consume now lives in fractured ...

YouTube is running ads on TikTok targeting the app’s content creators, an effort to lure these valuable users to the Google-owned rival and capitalize on TikTok’s uncertain future. “I never ...