Prime Day is now an industry-wide retail showdown—and Amazon’s biggest rivals, led by Walmart, are gaining ground both online and in stores.

Amazon Prime Day officially got underway Tuesday, with the summer sales event slated to last through July 11. Competitors Target and Walmart are also holding multi-day sales events.

Amazon extends Prime Day to four days and moves it up a week to get in front of tariffs. Walmart and Target plan competing sales events to capitalize on consumer worries.

Amazon Prime Day is one of the biggest online sales of the year, but there are plenty of other alternative sales to shop as well. Although Prime Day will be held from July 8-11, several retailers are ...

These are our picks of the best Amazon Prime Day star projector deals that you can still get as the event has finished but ...

Major retailers are rolling out massive summer savings events this week with Amazon Prime Day, Walmart Deals and Target Circle Week leading the charge.

A shopping editor shares her 10 favorite fashion finds available at Target. Shop Mary Janes, midi dresses, shoulder bags, ...

Furiosa: Mad Max Saga is available on 4K Blu-ray at Amazon for $12.99 ($21 off). The prequel to Mad Max: Fury Road is no less ...

July has historically been a slower month for retailers, but families have begun school shopping earlier in recent years, ...

Analysts expected a week of online sales events to bring in record revenue as consumers chase deals amid economic uncertainty ...

Prime Day sales are here again. The e-commerce giant is making the now-misnamed Prime Day a four-day event for the first time. Its promised blitz of summer deals for Prime ...

The disconnect between social media outrage and actual shopping behavior reveals uncomfortable truths about consumer activism ...