Prime Day is now an industry-wide retail showdown—and Amazon’s biggest rivals, led by Walmart, are gaining ground both online and in stores.

Amazon Prime Day officially got underway Tuesday, with the summer sales event slated to last through July 11. Competitors Target and Walmart are also holding multi-day sales events.

Amazon Prime Day 2025 sales dropped 41% on the first day compared to 2024, according to Momentum Commerce. Amazon disputes ...

MarketWatch polling suggests interest in Amazon’s super-sized Prime Day is muted. BofA analysts say the longer event suggests Amazon has more capacity to offer discounts, despite tariff fears.

A Momentum Commerce researcher said the slow start could indicate “evolving consumer behavior” after Amazon doubled the length of its Prime Day sales.

Amazon is expanding its annual Prime Day sales to four days for the first time, beginning early Tuesday morning and ending early Friday, according to AP. The move comes as Amazon seeks to maintain ...

Major retailers are rolling out massive summer savings events this week with Amazon Prime Day, Walmart Deals and Target Circle Week leading the charge.

To help you shop smarter, the Hearst Television Data Team has developed the Prime Day Deal Checker tool. This tool compares a ...

Amazon Prime Day is one of the biggest online sales of the year, but there are plenty of other alternative sales to shop as well. Although Prime Day will be held from July 8-11, several retailers are ...

Analysts expected a week of online sales events to bring in record revenue as consumers chase deals amid economic uncertainty ...

Amazon's Prime Day is back, which means *** lot of us are online shopping this week. Now, last year, consumers spent about ...

They discounted dozens of products and saw great success — so much success, they doubled it to two days. Then four days. And now, it's no longer just Amazon Prime Day — it's the biggest sales week of ...