Social media platforms have revolutionized how brands interact with their audiences. Unlike traditional marketing channels, ...

What started in a Harvard dorm room in 2003 as a tool for social networking has since evolved into a powerful driver of commerce, marketing, and consumer engagement. Facebook alone has grown from 1 ...

An curved arrow pointing right. Social media is dominating most of our attention throughout the day. Yet, is it truly changing our face-to-face relationships? Dr. Dan Siegel, clinical professor of ...

Release Date: November 16, 2016 This content is archived. BUFFALO, N.Y. — For businesses using social media, posts with high engagement have the greatest impact on customer spending, according to new ...

Two new MU Extension publications, which are available for free download, help business owners take on social media with a ...

With an abundance of platforms for increased information sharing and public scrutiny, companies must stay ahead of the curve ...

This is just a tiny glimpse of the data available to CivicScience clients. Discover more data. Influencer marketing continues ...

Recent data shows that 75,000 businesses and 56,000 jobs in Alabama benefit from using TikTok, with 45% saying the platform is critical to success.

Most law firms track marketing performance by looking at website traffic, social media engagement, and email open rates. But here’s the problem: ...

QVC Group announced an agreement Wednesday with TikTok to allow 24/7 live shopping streams on the social media app, saying it will bring a "powerhouse" lineup of hosts. O'Leary Ventures Chairman ...

Could there be a connection? While research has found that social media can negatively impact teenagers, there are many positive effects, as well. Here's what experts say about how social media is ...