The Seiko 5 Automatic Blue Dial Watch is on sale at Walmart for 15% off, and shoppers call it "absolutely perfect." ...

From snow‑textured dials to moonlit hues, each watch reflects Japanese seasonal beauty paired with precision engineering.

Grand Seiko has just dropped four new watches to its Elegance and Heritage collections. Inspired by early spring and late ...

As the competition drew to a close on the final day of the World Athletics Championships Tokyo 25, Seiko Group Corporation, ...

Today, we largely think of Seiko as a maker of analog mechanical watches. The brand that invented the quartz watch has almost entirely abandoned digital watches, ceding that territory to fellow ...

The Seiko SKX007 is one of those watches that almost everyone who collects mechanical watches has owned. It wasn’t the first Seiko diver, or the most advanced, but it became the definitive one – the ...

Few watches have a following as broad as the Seiko 5. Collectors respect it. Beginners start with it. And most people who buy one end up keeping it for life. With prices starting as low as £260, you ...

Named after its original quartz watch from 1969, Seiko’s modern Astron line still represents the pinnacle of the brand’s neverending quest for greater accuracy in watchmaking. Today’s Astron models ...

Watches aren’t just about telling time; they can also tell a story or time your espresso. From Seiko’s luminous collab with Bamford to Brew’s coffee-timer watch, these new releases are bold, fun, and ...