The development and preparations for the halftime show were featured in the documentary The Show: California Love. Production companies Boardwalk Pictures and Pepsi's in-house video studio ...

Super Bowl LVI: Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, Kendrick Lamar Pepsi concluded its longtime sponsorship of the halftime show in 2022 by recruiting Dr. Dre, Snoop Dogg, Eminem ...

Before she met Kelce, the source claims Swift never performed the halftime show as it was sponsored by Pepsi up until 2022, which made it a no-go because of her long-standing partnership with Coke.

In 2022, the NFL announced that Apple would replace Pepsi to sponsor the Super Bowl halftime show. The first Apple Super Bowl halftime show occurred at Super Bowl 57 in State Farm Stadium ...

Justin Timberlake performs during the Pepsi Super Bowl LII Halftime Show at U.S. Bank Stadium on February 4, 2018 in Minneapolis, Minnesota. (Image Via Getty Images) Over the years, many fans have ...

How much do artists get paid for the Super Bowl Halftime Show? As it turns out, artists do not get paid for the Super Bowl Halftime Show—at least not by the NFL. The NFL does, however ...

The Super Bowl Halftime show is one of the most eagerly-anticipated events of the year, drawing millions of viewers from all around the world to what has become a cultural phenomenon. Many of ...

HOUSTON, TX – FEBRUARY 05: Lady Gaga performs during the Pepsi Zero Sugar Super Bowl 51 Halftime Show at NRG Stadium on February 5, 2017 in Houston, Texas. (Photo by Al Bello/Getty Images) ...