If Pepsi wasn't the sponsor of the halftime show for so many years, then Taylor Swift would have potentially already been the ...

How much do artists get paid for the Super Bowl Halftime Show? As it turns out, artists do not get paid for the Super Bowl Halftime Show—at least not by the NFL. The NFL does, however ...

HOUSTON, TX – FEBRUARY 05: Lady Gaga performs during the Pepsi Zero Sugar Super Bowl 51 Halftime Show at NRG Stadium on February 5, 2017 in Houston, Texas. (Photo by Al Bello/Getty Images) ...

Justin Timberlake performs during the Pepsi Super Bowl LII Halftime Show at U.S. Bank Stadium on February 4, 2018 in Minneapolis, Minnesota. (Image Via Getty Images) Over the years, many fans have ...

Just ask Pepsi: The pop star has landed a $50 million ... including one following her highly anticipated halftime show at the Super Bowl in February, and will lend her face to a limited-edition ...