Google no longer bans advertisers from using fingerprinting tech to track users across the web and devices, and it's all for ad money.

Google is testing a new "Advanced Plans" feature in its Reach Planner tool that automatically suggests optimal ad type ...

Google launched the beta version of DV360 API v4 alongside new v3 features, including mandatory optimization objectives.

In a move that could significantly extend its reach, Apple is reportedly exploring the possibility of launching Apple Maps on Android. While the application has been exclusive to Apple devices, an ...

Most PPC agencies talk a good game – but can they prove it? Discover the critical questions to ask before signing a contract.

AI Overviews are beginning to change how information is displayed, but ecommerce site owners don't need to panic.

Simply having access to data isn’t enough. To truly make it work for your campaigns, you need to know how to use it properly.

Pixel Kicks - the Manchester-based full-service digital agency - has expanded its work with SRL Traffic Systems, Europe’s largest manufacturer and hirer of intelligent transport systems. The agency ...