Google's new PMax Usefulness Indicator helps advertisers measure the incremental traffic impact of search themes, improving ...

A new Google Ads Demand Gen Ads video enhancement will let you automatically create short-form videos from existing video ads ...

Google Ads (the erstwhile AdWords) has become far more intuitive and easy to use than in years past. But despite a simplified interface, greater data transparency, and more features, Google Ads still ...

Six SEOs with 20+ years experience share why Google's 4th quarter results may indicate underlying issues in paid search and ...

Learn how to maximize the reach of your local PPC ads. Discover advanced strategies and features to attract hyper-targeted ...

Pay-per-click (PPC) is a model of digital advertising in which the advertiser pays a variable fee each time an ad is clicked.

1. It is all about Google When it comes to mobile PPC, Google is king. It is the only search engine with a fully-stocked menu of mobile advertising and PPC offerings. Google offers pay-per-click and ...

Google seems to have removed the minimum required budget for Local Service Ads. It is not clear if this is intentional or a ...

Your ad spend deserves better tracking. Compare different attribution models and learn how to maximize ROI across platforms.

Ads Up Marketing is a full-service digital marketing agency based in Boca Raton, Florida, specializing in behavioral health marketing. The ...

Attracting local customers to your law firm requires more than just a well-designed website or word-of-mouth referrals. Pay-Per-Click ...