The Media Rating Council has approved the accreditation of Nielsen's Big Data + Panel TV ... giving advertisers access to cross-platform audiences at scale. It also will help inform content ...

Super Bowl LVIII between the 49ers and Chiefs generated a total average audience of 123.7 million. Even if the new technology triggers, say, a 10-percent bump to 136.7 million, there are more than 335 ...

New York – February 3, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced its Out-of-Home (OOH) measurement now covers 100% of the US contiguous television ...

The deal ends a months-long standoff that began after Paramount and Nielsen's previous contract expired on Oct. 1 ...

Nielsen and Paramount have settled a months-long contract dispute. The two companies have signed a new, multi-year deal under which Nielsen will provide a host of ratings and analytics services across ...

NEW YORK, Jan. 22, 2025 /PRNewswire/ -- The Media Rating Council ... in the Nielsen ecosystem and partners' systems, enabling cross-platform advanced audiences at scale. This measurement ...

There’s some good news on the ratings front for Fox ahead of Super Bowl LIX. Measurement company Nielsen announced Monday that they’ve expanded their tracking of out-of-home viewership to ...

“The Media Rating Council's accreditation of Nielsen's Big Data + Panel TV Measurement will ... as a best-of-both-worlds approach to enable cross-platform measurement at scale, allowing advertisers to ...

The Media Rating Council has approved the accreditation of Nielsen’s Big Data + Panel ... giving advertisers access to cross-platform audiences at scale. It also will help inform content ...