Confused by golf's onslaught of viewership numbers? Here's a handy guide to help you make sense of when — and why — to care.

A comparison of Brand Finance data from 2020 and 2025 reveals that North American brands in most key sectors are growing ...

News coverage also helps cable and broadcast outlets regain a little bit of TV use in the first month of the year.

From a streaming perspective, streaming viewership in January was up 3% versus December and the category accounted for the ...

Visit the post for more.

JioHotstar's partnership with Nielsen for ad measurement during IPL 2025 indicates their continued focus on a hybrid revenue ...

For years, digital advertising has been dominated by self-reported metrics from platforms like Meta, Google, and YouTube, ...

Market research agency Nielsen has collaborated with JioHotstar, the digital platform of the Reliance-Disney joint venture ...

The collaboration with Nielsen will offer near real-time campaign-level metrics such as clicks, impressions, reach, and on-target reach on a dashboard—all validated by a third-party ...

Alec Baldwin has hosted the show 17 times, the most in the series’ history, with Martin, Hanks, Buck Henry and John Goodman following close behind. As the show celebrates its 50th anniversary this ...

Despite women managing nearly $32-trillion in global spending and, according to Nielsen, being set to control 75% of ...

LIV's first Fox TV broadcast was supposed to usher in a new era. Instead, almost nobody watched. Here's what you need to know ...