Josh Goldstine has officially joined Paramount Pictures as president of global marketing and distribution. His appointment has been rumored since September, when Marc Weinstock exited his role as ...

Paramount Pictures is tapping former Warner Bros. and Universal Pictures marketing executive Josh Goldstine to lead its global marketing and distribution efforts as president, effective immediately.

Google is enhancing Meridian, its open-source Marketing Mix Model (MMM), to help marketers make smarter, more precise budget decisions. Why we care. Understanding ROI across channels is increasingly ...

Google has made changes to its marketing mix modeling (MMM) tool called Meridian, giving marketers more visibility into the data. The platform now allows marketers to include non-media variables like ...

Marc Weinstock is leaving Paramount as its President of Global Marketing and Distribution. The news comes as Josh Goldstine is finaling a contract to be named in the new role. Weinstock is responsible ...

Let’s be honest: Seattle isn’t hanging with the top tier right now, but they’re not rolling over either. If you check most power rankings, you’ll see them slotted around No. 9 or 10. That’s the ...

CHATHAM, N.J.--(BUSINESS WIRE)--Bowker is joining forces with John Marshall Media (JMM), the multi-Grammy winning audio production, digital distribution, and marketing services company. “JMM brings ...

When we look at the marketing mix or the 4 Ps of marketing Place is a key point. When looking at Place we are looking at how a firm delivers the value of the product or service that they created. This ...

As Warner Bros. Discovery prepares to split its company into two, the Warner Bros. Motion Picture Group is undergoing staff reductions to implement a “global operating model” that will impact 10% of ...

In Phoenix’s crowded legal market, exceptional legal services alone won’t fill your client roster. Standing out among the sea of competitors requires a strategic approach to reaching potential clients ...

Marketing Mix Modeling (aka MMM) is a forecasting methodology used by marketers to assess the impact of various app marketing tactic scenarios on product sales. To build a Marketing Mix Model, ...