Nielsen is now using a shorter minimum time to count listening, which is helping to boost key metrics for stations.
That’s according to an email sent to supporters this week from LPM co-interim CEOs Ellen Oost and Gabrielle Jones. Oost also is vice president of revenue and Jones is vice president of content ...
The gain was driven by more older viewers incorporating YouTube into their daily TV diets, Nielsen said. The gain was driven by more older viewers incorporating YouTube into their daily TV diets, ...