During U.S. President Donald Trump’s visit to South Korea last month, his aides sparked significant attention by sharing proof of their purchases of Korean cosmetics. Karoline Leavitt, White House ...

South Korea is light-years ahead of the rest of the world in aesthetics—and its denizens have the glass skin to prove it. I ...

WIRED Senior Culture Editor Manisha Krishnan sits down with singer/songwriter Ejae, an industry vet who's rocketed to a new ...

Local desire for youthful glow drives growth of affordable, expert clinics, which now attract growing wave of foreign patients On her first trip to Seoul in 2023, Heidi Mae couldn’t take her eyes off ...

Editor's Note: Amid the ongoing warming of South Korea-China relations, the Korean beauty industry is once again eyeing China as a key strategic market to drive its "second growth curve," according to ...

Korean companies in the food, beauty and fashion industries are struggling with brokers preempting trademarks of popular brands in overseas markets, preventing the ...

Page Six may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. Don’t miss the long-lasting kiss! While Korean beauty ...

At a time when Korean cosmetics are going global, a new mantra has taken hold across the domestic beauty market: keep it cheap, but make it count. Earlier this week, the nation’s leading online ...

Our editors work with affiliates when we select some or all of the products featured. We will receive compensation from retailers and/or from purchases through these links. K-beauty moves fast, and ...

Official manufacturing sponsor of Amazon Beauty in Seoul 2025, attracting over 3,000 online and offline participants Vice Chairman Sang-Hyun Yoon emphasizes the evolution toward blockbuster products ...