From building stadiums to selling trading cards, baseball biz is different in Japan
Topps, Populous and New Balance are all examples of baseball-connected brands that are tailoring their businesses to succeed ...
MLB captivates Japan with homecoming of its baseball superstars
The regular season is kicking off in Tokyo with a two-game series between the Los Angeles Dodgers and the Chicago Cubs, both of which have been boosted by Japanese players.
Japanese baseball looks about the same, but the food and the vibe are different
The jammed sellout at the Tokyo Dome as the Dodgers and Cubs opened their regular season had a different vibe than the usual MLB game.
How Topps is using the Tokyo Series to build its passionate baseball card-collecting community in Japan
Steps away from Shibuya Crossing, known as the busiest crosswalk in the world, the Topps logo is branded across the entrance to a building bracketed by images of baseball cards featuring some of the ...
From Nomo to Ichiro to Ohtani: Japan's baseball rise in MLB hits high point in Dodgers-Cubs series
Nearly 25 years after Ichiro Suzuki embarked on a Hall of Fame career for the Seattle Mariners, the impact of Japanese ...