From building stadiums to selling trading cards, baseball biz is different in Japan
Topps, Populous and New Balance are all examples of baseball-connected brands that are tailoring their businesses to succeed ...
Ohtani and the Dodgers keep the Cubs and their rich history in the shadows in Japan
Chicago Cubs fans take pride in being underdogs, a role that ended briefly when they won the World Series in 2016 to end a ...
Here's why you may be seeing Reds hats at the Dodgers-Cubs Tokyo Series
No, your eyes aren't deceiving you. Fans at the Dodgers-Cubs games in Japan might be wearing Reds hats (but they're most ...
MLB captivates Japan with homecoming of its baseball superstars
The regular season is kicking off in Tokyo with a two-game series between the Los Angeles Dodgers and the Chicago Cubs, both of which have been boosted by Japanese players.
How Topps is using the Tokyo Series to build its passionate baseball card-collecting community in Japan
Steps away from Shibuya Crossing, known as the busiest crosswalk in the world, the Topps logo is branded across the entrance to a building bracketed by images of baseball cards featuring some of the ...