With a potential TikTok ban still looming and platforms competing for relevance, one big question looms for brands: where should their content go next? Joe Perello, founder and CEO of Props, believes ...

AbbVie’s Skyrizi was responsible for the highest TV advertising outlay in pharma in most months of 2024, but 2025 is starting ...

Criteo’s shares leapt more than 20% Wednesday morning after the company reported continued profitability growth and a strong ...

While the battle for OS dominance on CTV continues, advertisers should focus on crafting data-driven campaigns, forging the ...

Qsic recently announced a partnership with Irving-based 7-Eleven to roll out "Gulp Radio" in 12,000 stores by the end of 2025 ...

While BVOD is available on a variety of devices such as smartphones, tablets, and computers, Connected TV Advertising account for more than 48% of total viewership. This means one can actually get a ...

AbbVie closed out the year on a high note as its blockbuster biologic Skyrizi once again claimed the top spot in 2024’s final monthly ranking of the biggest TV ad spenders in biopharma.

As the Q3 earnings season wraps, let’s dig into this quarter’s best and worst performers in the advertising software industry, including DoubleVerify (NYSE:DV) and its peers. The digital ...

Connected TV viewership has continued to grow in popularity among consumers, owing to the ease of access to a diverse range of content options via both free ad-supported and subscription services.

If the room you're planning on putting your next TV in gets a high amount of sunlight, I recommend the QN90D over the C4. The QN90D's suite of hardware- and software-related gaming features is ...

(AP) — Ad wars in the hotly contested race for control of the Wisconsin Supreme Court are beginning. Republican-backed candidate Brad Schimel is launching a $1.1 million television ad buy ...