The apparel chain plans to use AI images digitally created from real people to showcase its clothes in an upcoming ad ...

Hennes & Mauritz AB said that stockpiles of unsold clothing, which hit profit in the first quarter, would be under control by ...

With H&M all set to use digital clones of models on its website, will this new technology benefit or impact the models?

Next time you spot an H&M ad, take a closer look to see if it features an AI-generated model. The clothing giant has revealed that it will start using AI to generate digital replicas of 30 of its ...

H&M on Thursday posted weaker than expected first-quarter sales in a slow start to the year for the world’s second-largest ...

H&M posted weaker than-expected profit in its first quarter, joining other fast-fashion retailers that are struggling to ...

Although Next recorded impressive yearly results, other clothing retailers such as H&M continued to struggle as UK consumers ...

The response has been expectedly mixed. While some AI enthusiasts are excited about the possibilities of the technology ...

Swedish fashion retailer H&M reported weaker-than-expected first quarter sales amid continuing sluggish demand for its clothing range and increased discounting.

If cheap goods from China become less cheap compared to those made ethically, products from American companies like mine ...

A BIG fashion chain with 41 stores worldwide has announced plans to shutter a city centre branch in a matter of weeks.