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Dana White spends his time texting with President Donald Trump and running UFC. Already the king of combat sports, White may ...

The Swedish retailer H&M said it is exploring the use of artificial intelligence in producing “digital twins” of models.

Meet the Irish clothing label that's using knit soccer jerseys to reimagining traditional Celtic symbols for modern times.

Fashion giant H&M plans to create artifical intelligence (AI) clones of its models this year, raising yet more questions for ...

lululemon's activewear range is unparalleled, and that extends to gym layers. This boxy tee has an oversized fit but a ...

Next time you spot an H&M ad, take a closer look to see if it features an AI-generated model. The clothing giant has revealed that it will start using AI to generate digital replicas of 30 of its ...

Just in case unrealistic beauty standards weren’t prevalent enough in fashion, H&M has decided to double down with something ...

The Swedish fashion retailer follows in the footsteps of other names like WHP Global, already leveraging such technology.

The apparel chain plans to use AI images digitally created from real people to showcase its clothes in an upcoming ad ...

SSON (meaning son of) plays on typical Swedish surnames, like Kjellsson, which “is a common worker’s name in Sweden, one that ...

Back in 2020, we asked 25 cool teens about the jeans they love most. Of course, a lot has changed since then, so as part of ...