Fashion giant H&M plans to create artifical intelligence (AI) clones of its models this year, raising yet more questions for ...

Fashion retailer H&M is to use artificial intelligence (AI) to create digital "twins" of 30 models. It says it will use the ...

H&M plans to use AI to create digital 'twins' of 30 models for marketing, retaining models' rights and compensating them.

The Swedish retailer H&M said it is exploring the use of artificial intelligence in producing “digital twins” of models.

H&M experienced a modest 1% rise in sales for March, following a weak first quarter driven by inflationary pressures. CEO ...

H&M's sales were up just 1% in March after a weaker than expected first quarter, the Swedish fast-fashion retailer reported ...

H&M has revealed plans to use AI to create digital versions of 30 real life models to use in its advertising materials. These ...

The fast fashion giant reported that 89 percent of the materials it used in 2024 were either recycled or sustainably sourced.

With H&M all set to use digital clones of models on its website, will this new technology benefit or impact the models?

By seamlessly blending music and fashion, H&M’s dynamic partnership with Spotify amplified brand engagement, making it the ...

Ultra-low-cost or luxury? The strategic choice fashion brands & clothing companies must make in order to survive the rise of ...

Head of Digital Jenn Volk explains how the retailer reimagined digital to increase brand storytelling around moments like its Charli XCX collaboration.