The Swedish retailer H&M said it is exploring the use of artificial intelligence in producing “digital twins” of models.

Fashion giant H&M plans to create artifical intelligence (AI) clones of its models this year, raising yet more questions for ...

The apparel chain plans to use AI images digitally created from real people to showcase its clothes in an upcoming ad ...

The fall/winter 2025 runway season has officially come to a close, but that in no way means our attention paid to its ...

But for me vintage-shaped breasts and the bras needed to get the look always made sense: A dress from the ’40s or ’50s sits better on the body with underwear that was in fashion in the same era.

Today with brands like ASOS, Shein, and H&M fashion has turned fast fashion into ultra-fast fashion with extremely quick turnarounds and daily style releases crushing workers in the imperial ...

By 2030, the value of these models is projected to reach $700bn, accounting for 23% of the global fashion market. The H&M Foundation, as a philanthropic partner, has contributed around SEK16.5m ($1.5m ...

At the Great India Retail Summit (GIRS) 2025 in Mumbai, the fireside chat with Helena Kuylenstierna, director of H&M India offered a deep dive into the evolution of fashion as a driver of ...