Clothing Giant H&M Will Use Models’ AI-Made Digital Twins, Consent Included
The apparel chain plans to use AI images digitally created from real people to showcase its clothes in an upcoming ad ...
Marketing Dive14h
Inside H&M’s digital relaunch and approach to multichannel experiences
Head of Digital Jenn Volk explains how the retailer reimagined digital to increase brand storytelling around moments like its Charli XCX collaboration.
Who What Wear on MSN1d
I Give This $35 Designer-Passing H&M Cardigan One Week Before It's Sold Out
Meet the $35 black cardigan that made my heart skip a beat. This piece is sleek, minimal, and oh so chic. With a rounded ...
Polish designer Magda Butrym's unique collection for H&M brings Slavic romanticism center-stage
For the first time in its 20-year history of fashion collaborations, Swedish fashion giant H&M has teamed up with a Polish ...